What is the Purpose?

Welcome. We are so excited and can’t wait to send your content prioritization audit for your blog or site. {knuckle bumps}

The main purpose for the content audit is to organize all of your published content into an editorial calendar by month. However, there are many ways you can use your data now that it is all in one place for easy sorting.

Ways To Use It?

How you proceed, is entirely up to you. After you place your order and receive your audit, you can go in order of priority, skip what you already know, and even jump to the end and go straight to the Quick Start Guide.

Also, feel free to use your audit anyway you’d like to! That’s the beauty of organized information… you can do anything you want or nothing at all. {wink} If you’re interested, here are some ideas on how we use it…

  • Editorial Calendar for Posts to Fix {sort by month}
  • Posts to Socially Amplify {sort by month}
  • Best Content according to Influencers {sort by linking domains}
  • Best Content according to Users {sort by shares}
  • Series Post Ideas {sort by category}
  • Roundup Post Ideas for My Content {sort by category}

Our goal in sharing is to illustrate the process, provide some insider tips, and help you feel super comfortable incorporating your audit into your current business strategies.

Finally … before we dig in, a HUGE “Thank You” to Becky from Your Modern Family and Karen with the Midlife Mamas for letting us share snippets of their consultations with you. Thank you, Ladies! {huge hugs}

Your Audit Format

Your Content Prioritization Audit report has been provided in two different formats: a PDF narrative report and an Excel spreadsheet. (If you don’t have MS Excel, see our FAQ.)

PDF Document: For those who aren’t as comfortable with spreadsheets, it also gives you the why, strategy and links to learn from.

Excel Spreadsheet: All your data in the power of a spreadsheet. You can sort your results, hide data, add columns and rows — whatever you want to do.

Page views do NOT factor into this report. 

Understanding Your Results

You will be surprised by your results… and you’re supposed to. You already know what’s in your Google Analytics and SEMrush database.

What DON’T you know? This is what you paid us to find out.

What is it exactly? Your content prioritization audit is a detailed report of your published content ranked in priority order to fix and/or amplify. Or in other words the order of best ranking potential. What is it not.

“But, wait!?! Some of my highest traffic posts are NOT in Priority #1!?

If you’re anything like us, you’ve skipped ahead and gone through your spreadsheet. About now, you may be thinking …

“Hold on! That post in Priority #1 doesn’t generate much traffic for me.”

Why is it in Priority #1? I’m so glad you asked. {snicker} Because we didn’t analyze your content based on traffic – you already know what your high-traffic posts are. You didn’t pay us for that as you get it FREE from Google Analytics.

You paid us to provide a list of published content in order of priority to fix or amplify in the order of best potential to rank. Which is how we are different from everyone else! Using ranking factors that we know, suspect, and have used the past 12 years we created our own algorithm and organized your data as a whole and put it in order for you. The priority numbers are the “to do list” and in the order of what posts should be updated and amplified… you just add the when. {high fives!}

Tip: Have you done SEO strategies in the past and you feel like they have not worked? If so, consider that maybe you didn’t pick the wrong keyword but the wrong post.

Spreadsheet Example

For funsies I did a content audit for MarthaStewart.com and since you’re probably wanting to see an example ~ here is what the spreadsheet will look like.

An 8 minute example of the spreadsheet portion of the content audit